Concept Test – Which concept is the right one?

Perfection is not a result, but a process. In order to avoid unnecessary costs, determine optimization potential before the market launch - use our concept test in advance!

How does my customer like the concept in general? Which attributes please my customer and which does he particularly dislike? To what extent does my concept meet the needs and wishes of my customers? What is the actual probability of purchase?

With over 2.5 million panelists, we offer you the opportunity to modify your concept at an early stage.

As strategic consultants, we accompany you through all important decision-making processes and help you to find the right concept with standardized procedures, well-founded facts and individual advice.

We're here to help!