The panel is the heart of mo’web research. Convince yourself of our panel quality and learn more about our panel recruitment and maintenance! We offer a wide range in the consumer sector (B2C) - both in Germany (Hamburg, Berlin, Cologne, Frankfurt, Bremen, Munich, Nuremberg, etc.) and international. In the business sector (B2B), we list those involved in higher levels of decision-making such as fleet managers, corporate management, IT, human resources or marketing.

Consumer Panel B2C Worldwide

Our community is the heart of our enterprise. With more than 2,5 million members, our community covers Germany, England, France, Italy, Spain, Poland and spans the whole globe. Our members not only participate in surveys, but they also use our Online Access Panel as a platform to share experiences or exchange opinions. Ongoing active participation builds a bond amongst members of our online community and commitment between members and the organization.

Consumer Panel















United Kingdom


Latin America


South Africa


Business Panel B2B Worldwide

Looking for companies to participate in your next survey? You will reach all the important business decision-makers in our B2B Panel, whether C-suite, management, IT, human resources, marketing, fleet operators or administration.

We have the target groups you require!

Market and opinion research is the tool of choice when it comes to gaining a decisive competitive advantage in the market and thus ensuring the success of your own company in a sustainable and efficient manner. For your B2B research we offer you verified and qualified panelists including fleet managers, business decision-makers, IT staff, human resource managers and general management. With our excellent B2B panels and standardized test procedures, your B2B research will is guaranteed successful. You can rely on our expertise.

Business Panel















United Kingdom


Latin America


South Africa


Panel Recruitment Procedures

We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.

Recruitment Channels

In order to guarantee you a well stratified sample, mo’web chooses to use a variety of recruitment and contact methodologies.

The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).

We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.

Panel Maintenance

We are fully aware that respondent satisfaction is the vital key to high responsiveness and membership longevity.

That is why we make sure our panelists get paid surveys regularly. All local panels are managed by regional panel managers. Respondents can voice concerns, ask questions and can always contact a regional panel manager. They are guaranteed a personal answer to their issues. This deepens the relationship respondents have to our services and makes them feel more comfortable with our community.

The active membership duration currently averages at 19 months and active respondents complete on average 22 surveys in their membership.

Attractive Incentives

Although we actively communicate the importance of market research and opinion polling, respondents require incentives as a means of motivation.

Upon completion of a survey, respondents receive points which can be exchanged for money paid out via PayPal. The amount of points varies in relation to the project specifics - target group, complexity factor and survey length.

Members have an option to donate the rewards to a charitable organization. This option is more popular with higher income groups and is the preferred choice of reward for our B2B Panel.

Thoughtful Questionnaire Design

We make sure our panel members "like" the surveys and enjoy participating. All surveys are thoroughly checked for functionality, are not repetitive and show respect for our participants. We recommend that your survey should be no longer than 20 minutes, as longer interviews may compromise quality and frustrate respondents.

Regular Panel Care Surveys

We invite respondents to regular panel care surveys to ensure respondents participate in sufficient surveys to nurture interest and involvement. We also take care that highly active members do not get ‘flooded’ by too many requests to complete surveys. These panel care surveys typically focus on current topics of interest, but also serve to update profiling data.

This data provides the basis for effective and intelligent sampling.

Data Protection & Professional Ethics

Member's personal details are sensitive and their privacy needs to be protected at all times. Surveys are treated with the highest priority, anonymity and confidentiality. Under no circumstances are we permitted to disclose any participant’s personal information. As a German company we must abide by the very strict and clear regulations of the EU General Data Protection Regulation (GDPR).

Furthermore, we fully adhere to ESOMAR's guidelines for professional conduct as specified in "ICC/ESOMAR International Code of Marketing and Social Research Practice" as well as the codices formulated by the BVM, the governing body of German market research.

Intelligent Sampling

By using the profile data obtained through the profile questionnaire and the regular panel care surveys, we greatly reduce the number of terminations in the screening process. Usually respondents invited to a survey actually qualify and participate rather than being screened out. This contributes significantly to respondent satisfaction.

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