Social Media

MindsetMatching® Brand-Influencer Synergy for Effective Social Media Communication

When brands and influencers harmonize, communication becomes the best investment, especially in the realm of social media. Audiences identify with digital opinion leaders, follow their recommendations, increase interaction within the community, and ultimately boost brand awareness and sales.

• Harmony Between Brands and Influencers: Promotes increased interaction and audience identification with the brand.
• Lack of Quality Selection Tools: Often, there is a lack of adequate tools for precise influencer selection, leading to suboptimal partnerships.
• Growing Importance of Nano- and Micro-Influencers: Increasing relevance of smaller influencers in the advertising market who effectively target specific audiences.

We are currently developing this very tool for you. With MindsetMatching®, we combine proven methods of classical personality psychology with Artificial Intelligence (AI). This allows us to not only find the right influencers for you in an extremely dynamic market but also predict the success probabilities for various marketing objectives. And this is based not on intuition but on data that is well-founded, valid, and reliable.

• MindsetMatching®: Combines personality psychology and AI for precise influencer selection.
• Data-Driven Decisions: Replaces intuition with well-founded, valid, and reliable data for predicting marketing successes.

Want to learn more? Then click here and read our Whitepaper on MindsetMatching®.