Mixed-Mode Market Research: Precision through Diversity with the Expertise of moweb Research and Advanced Market Research
Which data collection method is best suited for your project? This question is a daily concern for market researchers. Often, CATI (Computer-Assisted Telephone Interview) and CAWI (Computer-Assisted Web Interview) compete, with traditional telephone surveys meeting internet-based market research.
Both CATI and CAWI have their compelling arguments. However, at moweb Research, we follow an approach that combines the advantages of both methods in a balanced mix: the Mixed-Mode approach.
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Reachability and Representativeness: Mixed-Mode increases the chance of achieving a representative sample by improving reachability through various communication channels.
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Balance between Speed and Accuracy: This approach enables a balance between fast data collection and thorough analysis.
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Enhanced Validity and Objectivity: Combining CATI and CAWI enhances the validity and objectivity of survey results.
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Cost Optimization: Mixed-Mode offers the opportunity to make the cost structure in market research more efficient.
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Best of Both Worlds: The collaboration between moweb Research and AMR Advanced Market Research under common management guarantees the best of both CATI and CAWI methods.
moweb Research GmbH and the CATI experts of AMR Advanced Market Research operate under joint management. This allows us to offer our customers the best of both worlds!