Clothes make people - packaging makes sales.
Choosing the right packaging for a product is not easy and should never be taken lightly! When choosing the optimal packaging, there are numerous objectives and requirements to consider:
- Is the packaging competitive? Does the packaging differ significantly from other me-too products?
- Does the packaging have to be functional and can your packaging deliver on this? Does your packaging need to communicate a feature or attribute - like for example, a special variant or flavour?
- Can your packaging communicate this message efficiently?
- Is your packaging used to build your brand awareness?
We know how!
Use our standardized packaging test procedure and find out which packaging your customer likes best.