about us

About Us

mo’web launched in 2004 in Düsseldorf, Germany. We’re one of the first online research institutes, that’s relied on online questionnaires as a main source of collecting multinational data. Since 2004 we’ve been a international leader in the field of research. mo‘web is run independently and still managed from it’s founders.

Since our formation we have enjoyed healthy growth. The team consists of:

  •   2 managing directors
  • 16 full-time employees
  • 22 regular freelancers
Herbert Höckel

Herbert Höckel

Managing Director
born 1975 in Hagen, Germany

"The possibilities and chances of online research have not been fully utilised yet. The importance of online research will continue to increase as ever more specialised target groups can be reached online. In future we will not be able to conceive a life without the internet..."

Ryan Gibson

Oscar Ryan Gibson

Managing Director
born 1972 in Harare, Zimbabwe

"Research is important to your business because it: ... Leads you to the ultimate philosophy of all subjects and builds a graphic vision of your customers thoughts. Empowers you with knowledge and new effective learning strategies. It helps you in understanding various issues of your business in a larger manner"

Ulrich Pabst

Ulrich Pabst

Sales Director Germany
born 1955 in Düsseldorf, Germany

"Through conducting online surveys, we reach out to thousands of respondents each and every day. Through the insights and results obtained we actively participate in the positive changes the world’s undergoing. The speed, reach and relevance is what keeps me fascinated with online research."

Moritz Kisselbach

Moritz Kisselbach

Senior Project Manager
Born 1988 in Düsseldorf, Germany

"It's as if the internet was purposely built to conduct market research. The possibilities have never been greater and this is just the beginning."