mo’web
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home

Market Research From A-Z

mo’web is an independent, global market research institute in Düsseldorf, Germany. We’re your source for global data collection. With coverage of over 30 languages across different time zones we provide you with the highest data quality from A to Z.

At the heart of our institute is a global online community where millions of people engage in a continuous conversation about their beliefs, behaviours and experiences. Everyone and everything at mo’web is driven by curiosity, and a core mission of building strong relationships between good companies and their customers. We use our motto “That's a fact.” to do just that.

We’re here to give you the finest market research solutions. We'll gladly answer all your key business questions around Business-to-Consumer (B2C), Business-to-Business (B2B), markets, brands and media.

mo’web
research
solutions

Your mo’web Research Solutions

Doing market research will boost your business profits to the next level. Just imagine having an interviewer in each and every household around the world. Market research studies which had previously been conducted in local teststudios can now be fielded all all over the world for you in a matter of days.

Carrying out market research is a very effective way of finding out what your customers want, need and desire. Research gives you valuable insights to help you predict how your decisions will impact your business, customers and profitability. Having all this information at your fingertips will help you make the right business decisions on a permanent basis, which in return will boost your business profits to the next level.

Taking advantage of our excellent market research technology allows you cost-efficient structures by eliminating labour intensive traditional methods (sending out emails, retrieving, follow-ups, data entry, etc.).

The advantages of doing market research with mo’web:

You collect more data from larger audiences at lower costs
You get immediate feedback through live reporting
You have a large diversity of respondents
Your respondents can participate at their own pace and in their own time
Your opportunity to get a large diversity of detailed responses
Your respondents are less reserved due to the anonymity and comfort of their home
Your online surveys have no interviewer bias and yields honest results

Sourcing Surveys

How your survey participants are recruited:

mo’web’s international panel
Third party panels
Client-provided lists (customers, employees, prospects, etc.)
Address brokers
Banners, pop-ups and other online adverts
Partner websites
Offline media and mailings

mo’web
research
eye tracking

Eye Tracking MO+ 360

Eye Tracking MO+ 360 – with our new revolutionary technology you can now carry out eye tracking globally. Get detailed and unbiased information about consumer behaviour in decision making processes. Eye Tracking MO+ 360 allows you to study the process consumers undertake when viewing and selecting a product. It shows you what design elements naturally attracted the most attention and what areas were ignored. Eye tracking details authentic behavior which is useful when designing advertising, logo testing, branding, packaging and product placement.

For further information on ET-MO+ 360 please contact
Moritz Kisselbach m.kisselbach@mo-web.net

mo’web
research
panel

mo’webl Panel

Our community, the heart of our research institute.

Country	B2C	BDI	BDM
France	188,647	46,122	25,672
Germany	222,464	46,122	25,672
Italy	146,948	43,742	23,619
Poland	192,183	36,363	24,730
Russia	211,418	43,564	29,934
Spain	147,139	38,832	27,653
Turkey	88,335	32,794	18,419
Ukraine	106,191	28,802	17,175
United Kingdom	191,071	53,739	30,953
Latin America	230,767	44,143	28,348
South Africa	189,715	55,709	34,201

B2C: Consumer
BDI: Business decision influencer
BDM: Business decision maker

Recruitment Process

We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.

Recruitment Channels

In order to guarantee you a well stratified sample, mo’web chooses to use a variety of recruitment and contact methodologies.

The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).

We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.

Panel Maintenance

We are fully aware that respondent satisfaction is the vital key to high responsiveness and membership longevity.

That is why we make sure our panelists get paid surveys regularly. All local panels are managed by regional panel managers. Respondents can voice concerns, ask questions and can always contact a regional panel manager. They are guaranteed a personal answer to their issues. This deepens the relationship respondents have to our services and makes them feel more comfortable with our community.

The active membership duration currently averages at 19 months and active respondents complete on average 22 surveys in their membership.

Attractive Incentives

Although we actively communicate the importance of market research and opinion polling, your respondents require incentives as a means of motivation.

Upon completion of your survey respondents receive points, which can be exchanged for money which is then paid out via PayPal. The amount of points varies in relation to target group, complexity factor and your survey length.

Members have an option to donate the rewards to a charitable organization. This option is more popular with higher income groups and is the preferred choice of reward for our B2B-Panel.

Regular Panel Care Surveys

We invite respondents to regular panel care surveys to ensure respondents participate in enough surveys to maintain interest, but not so many that they become oversaturated. These panel care surveys focus on current topics of discussion, but are also used to update profiling information we have on our respondents.

This information provides the basis for effective and intelligent sampling.

Intelligent Sampling

By using the profile information obtained in the profile questionnaire and the regular panelcare surveys, we greatly reduce the amount of terminates in screening. Thus, your respondents who are invited to your surveys actually participate and are not screened out, which adds significantly to respondent satisfaction.

Thoughtful Questionnaire Design

We make sure your panel members "like" the surveys and enjoy participating. All your surveys are thoroughly checked for functionality, are not repetitive and we treat all your participants with respect.

We recommend that your survey should be no longer than 20 minutes, as longer interviews deliver significantly worse quality of data and frustrate respondents.

Data Protection & Professional Ethics

Your member's personal details are sensitive and their privacy needs to be protected at all times. Your surveys are treated with the highest priority, anonymity and confidentiality. Under no circumstances will we ever disclose any of your participants personal information.

As a German company we must abide by the very strict and clear regulations of the EU General Data Protection Regulation (GDPR).

Furthermore, we fully adhere to ESOMAR's guidelines for professional conduct as specified in "ICC/ESOMAR International Code of Marketing and Social Research Practice" as well as the codices formulated by the BVM, the governing body of German market research.

mo’web
research
services

Research Services & MO+ Quality Guarantee

mo’web market research services:

survey design
questionnaire design
questionnaire scripting and programming (Flash, PHP, HTML, HTML5)
email invitations and reminders
panel-based fieldwork
real-time status reports
bulletin boards
online focus groups
internet forums
recruitment of dedicated panels
data delivery in Excel, CSV or SPSS formats
data analysis and tabulation
chart preparation in PowerPoint
full analysis of results

MO+ Quality

MO+ is our standardised system for total customer satisfaction at mo’web research. With our 15 year track record as global research specialist we have been able to hone our skills in in every dimension to provide best standard research. We have established best practice guidelines from A like Analysis to Z like Z-Test. This 360 degree approach to total customer satisfaction has now been standardised in the MO+ service package.

To find out how you and your clients can profit from MO+ please contact us.

mo’web
research
about us

About Us

mo’web launched in 2004 in Düsseldorf, Germany. We’re one of the first online research institutes, that’s relied on online questionnaires as a main source of collecting multinational data. Since 2004 we’ve been a international leader in the field of research. mo‘web is run independently and still managed from it’s founders.

Since our formation we have enjoyed healthy growth. The team consists of:

2 managing directors
16 full-time employees
22 regular freelancers

Herbert Höckel

Managing Director
born 1975 in Hagen, Germany

"The possibilities and chances of online research have not been fully utilised yet. The importance of online research will continue to increase as ever more specialised target groups can be reached online. In future we will not be able to conceive a life without the internet..."

Oscar Ryan Gibson

Managing Director
born 1972 in Harare, Zimbabwe

"Research is important to your business because it: ... Leads you to the ultimate philosophy of all subjects and builds a graphic vision of your customers thoughts. Empowers you with knowledge and new effective learning strategies. It helps you in understanding various issues of your business in a larger manner"

Ulrich Pabst

Sales Director Germany
born 1955 in Düsseldorf, Germany

"Through conducting online surveys, we reach out to thousands of respondents each and every day. Through the insights and results obtained we actively participate in the positive changes the world’s undergoing. The speed, reach and relevance is what keeps me fascinated with online research."

Moritz Kisselbach

Senior Project Manager
Born 1988 in Düsseldorf, Germany

"It's as if the internet was purposely built to conduct market research. The possibilities have never been greater and this is just the beginning."

mo’web
research
contact

Contact

Main office:

mo’web GmbH
Mertensgasse 12
40213 Düsseldorf
Germany

T +49 211 828 2800
F +49 211 828 5429

General contact:

info@mo-web.net

Requests for Quotes:
requests@mo-web.net

General Terms and Conditions
Privacy Policy

Managing directors:

Herbert Höckel
Ryan Gibson

Registered in Düsseldorf
Registration HRB 49478