Design

moweb Research: Your Partner for Optimal Product Design and Effective Design Testing

As a renowned market research institute and strategic advisor, moweb Research provides comprehensive support in developing and selecting the optimal designs for your products. Our scientifically grounded methods and tests ensure that your product design aligns precisely with your target audience and market requirements.

  • Logo Testing:
    • Targeted Analysis: Discover how your logo is perceived by your target audience.
    • Strengthen Brand Identity: Optimize your logo to effectively communicate your brand identity.
  • Packaging Testing:
    • Enhance Product Experience: Determine the impact of your product packaging on customers.
    • Influence Purchase Decisions: Utilize packaging as a key element to positively influence purchase decisions.
  • Design Testing:
    • Meet Customer Expectations: Test various design variations to align with your customers' preferences.
    • Market Differentiation: Stand out from the competition with unique design.
  • Eye-Tracking:
    • Measure Visual Attention: Understand which design elements attract the most attention.
    • Optimize Product Placement: Improve the placement of your products in physical and digital environments.

With moweb Research, you gain deep insights into your target audience's design preferences. Utilize our expertise to optimize your product design and position yourself successfully in the market.

Logo Test

Let Your Customers Choose the Perfect Logo for Your Business

A logo represents more than just your company – it is the face of your brand. Whether you are starting a new business or planning a redesign, choosing the right logo is crucial. Who could make this choice better than your own customers?

Use Customer Feedback to Create the Ideal Logo

  • Customer-Centric Logo Selection: Involve your customers directly in choosing the logo that best represents your business.
  • Extensive Market Research Panel: Utilize our panel of over 3.1 million qualified members to effectively test your logo ideas.
  • Identify Optimization Opportunities: Discover which designs resonate most with your target audience and where adjustments are needed.
  • Quick and Informed Decision-Making: Make fast and reliable decisions based on validated data and facts.

Use our logo testing to gather valuable feedback from your target audience and create a logo that meets your customers' expectations and market requirements.

Packaging Test

Optimize Your Product Packaging for Maximum Market Success

Choosing the right packaging for a product requires careful consideration and should not be taken lightly. When selecting the optimal packaging, numerous objectives and requirements must be taken into account:

  • Is the packaging competitive? Does it significantly differentiate itself from other products on the market?
  • Does the packaging need to fulfill specific functions, and is it capable of doing so?
  • Does the packaging serve a communicative purpose, such as highlighting a special variant or flavor? Can the packaging convey this message?
  • Does the packaging contribute to increasing your brand awareness?

We Have the Answers!

Utilize our standardized packaging testing procedure and learn more about how to choose the right packaging for your products.

Product Test

Optimize Your Product for the Market with Informed Customer Insights

To avoid unwanted costs after market launch, it is crucial to identify the optimization potential of your product early on. Use our concept testing to ensure that your product meets your customers' expectations.

Key Questions We Address:

  • Customer Evaluation of Your Product: How do customers rate your product overall? What aspects do they particularly like, or are there elements that need improvement?
  • Fit for the Target Audience: Does your product align with the needs and desires of your target audience?
  • Purchase Intent: What is the likelihood of purchase among potential customers?

With a panel of over 3.1 million participants, we enable you to adapt your product early and effectively. As your strategic advisor, we support you throughout the decision-making process, helping you develop the optimal product using standardized procedures and reliable data.

Eye Tracking

In-Depth Insights into Customer Perception for Optimized Marketing Strategies

Would you like to delve deep into your customers' world of perception? Our advanced eye-tracking technology makes it possible. This innovative method provides detailed insights into consumer behavior and decision-making, delivering unadulterated data on how customers respond to your advertising materials.

  • Attention Patterns: Identify which elements of your ads, commercials, or packaging attract the most attention.
  • Uncover Blind Spots: Discover which parts of your marketing materials may go unnoticed.
  • Targeted Optimization: Use the insights gained to enhance the effectiveness of your advertising efforts.
  • Enhance Customer Engagement: Adapt your design strategies to achieve a higher level of customer interaction.
  • Improve Product Placement: Optimize the positioning of your products in physical or digital spaces to increase visibility and sales.

With eye-tracking technology, you can precisely tailor your marketing strategies to achieve maximum impact with your target audience.

Because guessing isn't an option.

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