Secure Core: Discover the quality of our panel at moweb Research. Learn more about our panel recruitment and maintenance! We offer broad coverage in the consumer sector (B2C) – both nationwide (Hamburg, Berlin, Cologne, Frankfurt, Bremen, Munich, Nuremberg, etc.) and internationally. In the business sector (B2B), you will find decision-makers from various fields, including fleet managers, managers, IT experts, HR professionals, CEOs, and marketing professionals.
Our dynamic global community, comprising over 3.1 million active members in key SEO countries such as Germany, the United Kingdom, France, Italy, Spain, Poland, and the United States, forms the heart of moweb Research. Here are some key reasons why our Consumer Panel is so crucial:
In summary, our dynamic Consumer Panel is not merely a collection of individuals; it is a vibrant and engaged community that serves as a robust resource for gathering global insights. We highly value the contributions of our panel members and recognize that their participation is crucial to our success in delivering comprehensive market analyses and in-depth research.
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Looking for companies to participate in your next survey? You will reach all the important business decision-makers in our B2B Panel, whether C-suite, management, IT, human resources, marketing, fleet operators or administration.
We have the target groups you require!
Market and opinion research is the tool of choice when it comes to gaining a decisive competitive advantage in the market and thus ensuring the success of your own company in a sustainable and efficient manner. For your B2B research we offer you verified and qualified panelists including fleet managers, business decision-makers, IT staff, human resource managers and general management. With our excellent B2B panels and standardized test procedures, your B2B research will is guaranteed successful. You can rely on our expertise.
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We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.
In order to guarantee you a well stratified sample, moweb chooses to use a variety of recruitment and contact methodologies.
The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).
We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.
Ensuring panel member satisfaction is crucial for high response rates and panel loyalty.
At Moweb, we regularly offer our panelists new paid surveys. Regional panel managers maintain transparency and organization within the panel. They provide local support to panel members, allowing them to voice concerns, ask questions, and address any issues. Personalized assistance fosters stronger connections with the panel and enhances their sense of community.
Currently, the average panel membership duration is 19 months, with active participants taking part in an average of 22 surveys during their membership.
While we emphasize the importance of market and opinion research, we also utilize incentives and rewards to motivate our members.
After completing a survey, participants earn points that they can accumulate, redeem, or cash out via PayPal. The number of points varies depending on the target audience and the complexity and duration of the survey.
Through regular panel care surveys, all panel members have the opportunity to participate in a sufficient number of surveys, maintaining their interest without experiencing "survey fatigue." These surveys primarily focus on current topics of public interest and help keep our participants' profile information up to date.
This information allows us to invite participants to surveys more effectively and selectively.
By leveraging the profile information gathered in the profile questionnaire and regular panel care surveys, we significantly increase the success rate of participation. Individuals willing to participate are not turned away, contributing to significantly higher participant satisfaction.
We prioritize making survey participation an enjoyable experience, avoiding boredom or frustration. We ensure that all questionnaires function smoothly, avoid repetition, and treat respondents with respect.
Survey duration is limited to 20 minutes, as longer interviews tend to result in significantly lower quality and dissatisfied participants.
Our participants' personal information is sensitive and must always be protected. We prioritize anonymity and confidentiality. Under no circumstances are personal details shared or disclosed in any form.
As a German company, we adhere to the clear and stringent provisions of the Federal Data Protection Act (BDSG).
Furthermore, we strictly adhere to the ethical principles and codes of conduct outlined by ESOMAR in the "International Code on Market and Social Research of the ICC/ESOMAR," as well as the guidelines of the BVM, the Professional Association of German Market and Opinion Researchers.