Innovation

Not every idea is an innovation!

We are experts with 19 years of experience in the field! To determine the true innovation potential of your idea, moweb Research provides scientific methods in the areas of market analysis, trend radar, concept testing, and competitive analysis. In addition to scientific data collection methods, we also offer qualitative consulting to provide you with informed and expert decision support.

Market Analysis

Use In-Depth Knowledge for Your Strategic Advantage

Today's market landscape is, above all, demanding. As experts in market research, we understand the unique challenges that modern businesses face.

Gain Competitive Advantages through Targeted Market Analysis

  • Valuable Knowledge Edge: Our market analysis provides you with the necessary information to gain a competitive edge.
  • Comprehensive Market Data Analysis: We analyze market conditions, the competitive landscape, product development, and customer behavior.
  • Panel Expertise: Our qualified panel expertise allows us to provide in-depth insights and precise market information.
  • Strategic Actionable Insights: Our goal is to develop concrete and efficient strategies from these insights that maximize your success.

Utilize our comprehensive market analyses to make informed decisions that strengthen your position in the market and promote your long-term success.

Trend Radar

Mastering Marketing Complexity and Shaping Future Trends

In today's dynamic business world, developing and implementing an effective marketing strategy is more complex than ever before. It's crucial that your strategic decisions today lay the foundation for tomorrow's success. But how have leading companies managed to predict trends and position themselves successfully?

Key Elements of Successful Marketing Strategies

  • Build Market Understanding: Successful companies rely on solid market research and data analysis, not guesswork.
  • Trend Prediction and Shaping: Use our Trend Radar to not only recognize future developments but actively shape them.
  • Utilize Innovative Tools: With our Trend Radar, you can identify and influence the next big marketing trends.

Don't miss out on the next major developments in marketing. Use our Trend Radar to discover trends and actively shape them, giving yourself a crucial advantage in the market.

Concept Test

Develop Your Concept and Achieve Market Success

Perfection is an ongoing process, especially in product development. To avoid unnecessary costs, it's advisable to identify optimization opportunities before market launch. Our concept testing provides you with the opportunity to make important adjustments early on.

Key Aspects of Our Concept Testing

  • Customer Feedback on Your Concept: How is your concept perceived by customers overall? Which features generate particular interest or criticism?
  • Meeting Needs and Desires: To what extent does your concept meet the needs and desires of your target audience?
  • Purchase Likelihood: What is the likelihood that your concept will be accepted and purchased by the target audience?

With access to over 3.1 million panelists, we offer you the opportunity to optimize your concept based on informed customer feedback. As your strategic advisor, we support you in all critical steps, from concept development to successful market launch, using standardized procedures, reliable data, and individual consultation.

Competitive Analysis

Strategies to Gain the Upper Hand in a Dynamic Market

The art of competition is staying one step ahead. In today's competitive business world, a deep understanding of your competition is crucial. As experienced market researchers, we understand the challenge of navigating the global competition.

Competitive Advantages Through Detailed Analysis

  • Comprehensive Competitive Intelligence: Our competitive analysis gives you a decisive knowledge advantage.
  • Scientific Methods and Global Panel: Supported by standardized procedures, scientific methods, and an extensive global panel.
  • Gain Valuable Insights: Discover not only your competitors but also gain valuable insights from them.
  • Strategic Market Analysis: Monitor the success of your campaigns, avoid failures, and identify potential market gaps early.

With our competitive analysis, you can track the success of your campaigns, avoid failures, and identify potential market gaps early.

Your success, our goal!