Panels
Our panels: the people behind every moweb study
moweb research runs its own consumer and business panels with more than 9 million members in 48 countries. Every member is recruited, profiled and validated by us, which is why we can tell you the same day whether your target group is available and deliver quota samples for online, telephone and mixed-mode studies within days.
Recruited by us
Every member joins through our own recruitment with double opt-in and a duplicate check. No brokers, no intermediaries.
48 countries
Own panels in Europe, Asia-Pacific, North and Latin America, Africa and the Middle East, with 9M+ members in total.
Same-day feasibility
Tell us your target group and sample size. You get a feasibility check the same day and a proposal within 24 hours.
Consumer Panel B2C Worldwide
More than 7 million consumers, profiled and ready for your survey
Our consumer panel brings together more than 7 million active members in Germany, the United Kingdom, France, Italy, Spain, Poland, the United States and further markets. Each member has completed a profile questionnaire and takes part in regular surveys, so we can build quota samples by age, gender, region, income and hundreds of further attributes and field your study within days.
7M+ members
More than 7 million consumers in our own panels, each recruited by us and validated before the first survey.
Fully profiled
Profile questionnaire at registration and regular panel care surveys keep hundreds of attributes per member current.
Panelbook
All consumer and business panel figures, country by country, in one document.
Consumer Panel
Argentina
100,199
Australia
90,135
Austria
55,861
Belgium
122,435
Brazil
334,431
Canada
279,582
Chile
38,461
China
178,733
Colombia
77,341
Costa Rica
21,414
Czech Republic
50,294
Denmark
44,907
Finland
127,932
France
341,818
Germany
313,018
Greece
50,598
Hong Kong
34,022
Hungary
59,849
India
310,911
Indonesia
91,060
Ireland
66,192
Italy
253,269
Japan
459,917
Kenya
70,272
Mexico
273,066
Netherlands
190,689
New Zealand
54,238
Nigeria
69,293
Norway
23,895
Panama
22,087
Peru
34,615
Philippines
143,772
Poland
177,037
Portugal
74,325
Romania
81,262
Saudi Arabia
111,950
South Africa
131,989
South Korea
136,940
Spain
256,529
Sweden
122,568
Switzerland
9,912
Thailand
68,949
Turkey
108,294
United Arab Emirates
62,757
United Kingdom
573,603
United States
764,427
Venezuela
43,075
Vietnam
130,048
Business Panel B2B Worldwide
Direct access to verified business decision-makers
Our business panel gives you direct access to executives and specialists who decide on budgets, suppliers and tools: management, finance and controlling, sales, marketing, production, IT, HR and purchasing, plus dedicated groups such as fleet managers. Every member is verified for role and company size, so a B2B sample is quoted on real availability and fielded online or by telephone within days.
Verified by role
Members register with role, industry and company size, confirmed at the start of every study by screening questions.
Online plus CATI
Narrow professional targets are completed by telephone interviews from our own CATI team where the online panel alone is too small.
Business Panel
Argentina
35,749
Australia
24,755
Austria
15,943
Belgium
34,897
Brazil
89,095
Canada
82,706
Chile
10,065
China
50,085
Colombia
24,964
Costa Rica
6,917
Czech Republic
14,466
Denmark
12,900
Finland
42,122
France
109,908
Germany
106,426
Greece
14,456
Hong Kong
9,113
Hungary
17,672
India
100,365
Indonesia
28,621
Ireland
21,294
Italy
76,558
Japan
143,356
Kenya
21,803
Mexico
88,548
Netherlands
64,277
New Zealand
15,233
Nigeria
20,939
Norway
6,521
Panama
6,831
Peru
9,690
Philippines
41,197
Poland
46,776
Portugal
19,779
Romania
27,330
Saudi Arabia
35,400
South Africa
41,856
South Korea
42,935
Spain
93,384
Sweden
36,118
Switzerland
3,084
Thailand
21,181
Turkey
31,353
United Arab Emirates
18,984
United Kingdom
190,576
United States
215,020
Venezuela
13,423
Vietnam
41,553
B2B Target Groups
Purchasing / Acquisitions
883,995
Decide on the purchase of products and services.
Budget Holders
642,812
Hold budget responsibility and allocate spending.
Management
Lead companies and set their strategic direction.
Finances / Controlling
Plan and control finances, costs and reporting.
Sales
Sell products and services and manage customer accounts.
Marketing
Shape brands, campaigns and market communication.
Manufacturing / Production
Plan and run manufacturing and production processes.
Customer services
Support customers before and after the sale.
Technical department
Develop, maintain and support technical systems and equipment.
IT-Section / IT Purchases
Run the IT and decide on IT purchases.
Commercial area
Handle business administration such as accounting and contracts.
Clerical
Handle office and administrative tasks.
Panel Recruitment Procedures
Recruited through many channels, admitted only once
A panel is only as good as the way its members were recruited. moweb combines several recruitment channels so that samples are well stratified rather than dominated by one source, admits every person only once, and completes registration with a double opt-in and a profile questionnaire before a member receives the first survey invitation.
One membership per person
Every registration is checked against the panel on name, e-mail, gender, year of birth and postcode. Duplicates never reach a study.
Double opt-in
Confirmation e-mail, profile questionnaire, then the login. Nobody is invited before the basic profile is complete.
Several channels
Newsletters, banners, e-mail lists, telephone recruitment and specialist press, so no single source dominates the sample.
Panel Maintenance
Satisfied members, current profiles, clean data
High response rates and stable results depend on members who like taking part. moweb keeps them engaged with regular paid surveys, points that can be redeemed or cashed out, personal support from regional panel managers and questionnaires capped at 20 minutes. On average a member stays for 19 months and completes 22 surveys, and every profile is refreshed through regular panel care surveys.
19 months, 22 surveys
The average member stays for 19 months and completes 22 surveys, a base for stable and comparable results.
20 minutes maximum
Interviews are capped at 20 minutes. Longer surveys produce tired respondents and poorer data, so we do not run them.
Data protection
Personal data is never disclosed. We work under the GDPR and, as members of ESOMAR, ADM and BVM, follow their codes and guidelines.
Your success, our goal!