Our community, the heart of our research institute.
- B2C: Consumer
- BDI: Business decision influencer
- BDM: Business decision maker
We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.
In order to guarantee you a well stratified sample, mo’web chooses to use a variety of recruitment and contact methodologies.
The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).
We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.
We are fully aware that respondent satisfaction is the vital key to high responsiveness and membership longevity.
That is why we make sure our panelists get paid surveys regularly. All local panels are managed by regional panel managers. Respondents can voice concerns, ask questions and can always contact a regional panel manager. They are guaranteed a personal answer to their issues. This deepens the relationship respondents have to our services and makes them feel more comfortable with our community.
The active membership duration currently averages at 19 months and active respondents complete on average 22 surveys in their membership.
Although we actively communicate the importance of market research and opinion polling, your respondents require incentives as a means of motivation.
Upon completion of your survey respondents receive points, which can be exchanged for money which is then paid out via PayPal. The amount of points varies in relation to target group, complexity factor and your survey length.
Members have an option to donate the rewards to a charitable organization. This option is more popular with higher income groups and is the preferred choice of reward for our B2B-Panel.
We invite respondents to regular panel care surveys to ensure respondents participate in enough surveys to maintain interest, but not so many that they become oversaturated. These panel care surveys focus on current topics of discussion, but are also used to update profiling information we have on our respondents.
This information provides the basis for effective and intelligent sampling.
By using the profile information obtained in the profile questionnaire and the regular panelcare surveys, we greatly reduce the amount of terminates in screening. Thus, your respondents who are invited to your surveys actually participate and are not screened out, which adds significantly to respondent satisfaction.
We make sure your panel members "like" the surveys and enjoy participating. All your surveys are thoroughly checked for functionality, are not repetitive and we treat all your participants with respect.
We recommend that your survey should be no longer than 20 minutes, as longer interviews deliver significantly worse quality of data and frustrate respondents.
Your member's personal details are sensitive and their privacy needs to be protected at all times. Your surveys are treated with the highest priority, anonymity and confidentiality. Under no circumstances will we ever disclose any of your participants personal information.
As a German company we must abide by the very strict and clear regulations of the EU General Data Protection Regulation (GDPR).
Furthermore, we fully adhere to ESOMAR's guidelines for professional conduct as specified in "ICC/ESOMAR International Code of Marketing and Social Research Practice" as well as the codices formulated by the BVM, the governing body of German market research.