mo’web Panel

Our community, the heart of our research institute.

Country B2C BDI BDM
France 188,647 46,122 25,672
Germany 222,464 46,122 25,672
Italy 146,948 43,742 23,619
Poland 192,183 36,363 24,730
Russia 211,418 43,564 29,934
Spain 147,139 38,832 27,653
Turkey 88,335 32,794 18,419
Ukraine 106,191 28,802 17,175
United Kingdom 191,071 53,739 30,953
Latin America 230,767 44,143 28,348
South Africa 189,715 55,709 34,201
  • B2C: Consumer
  • BDI: Business decision influencer
  • BDM: Business decision maker

Recruitment Process

We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.

Recruitment Channels

In order to guarantee you a well stratified sample, mo’web chooses to use a variety of recruitment and contact methodologies.

The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).

We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.

Panel Maintenance

We are fully aware that respondent satisfaction is the vital key to high responsiveness and membership longevity.

That is why we make sure our panelists get paid surveys regularly. All local panels are managed by regional panel managers. Respondents can voice concerns, ask questions and can always contact a regional panel manager. They are guaranteed a personal answer to their issues. This deepens the relationship respondents have to our services and makes them feel more comfortable with our community.

The active membership duration currently averages at 19 months and active respondents complete on average 22 surveys in their membership.

Attractive Incentives

Although we actively communicate the importance of market research and opinion polling, your respondents require incentives as a means of motivation.

Upon completion of your survey respondents receive points, which can be exchanged for money which is then paid out via PayPal. The amount of points varies in relation to target group, complexity factor and your survey length.

Members have an option to donate the rewards to a charitable organization. This option is more popular with higher income groups and is the preferred choice of reward for our B2B-Panel.

Regular Panel Care Surveys

We invite respondents to regular panel care surveys to ensure respondents participate in enough surveys to maintain interest, but not so many that they become oversaturated. These panel care surveys focus on current topics of discussion, but are also used to update profiling information we have on our respondents.

This information provides the basis for effective and intelligent sampling.

Intelligent Sampling

By using the profile information obtained in the profile questionnaire and the regular panelcare surveys, we greatly reduce the amount of terminates in screening. Thus, your respondents who are invited to your surveys actually participate and are not screened out, which adds significantly to respondent satisfaction.

Thoughtful Questionnaire Design

We make sure your panel members "like" the surveys and enjoy participating. All your surveys are thoroughly checked for functionality, are not repetitive and we treat all your participants with respect.

We recommend that your survey should be no longer than 20 minutes, as longer interviews deliver significantly worse quality of data and frustrate respondents.

Data Protection & Professional Ethics

Your member's personal details are sensitive and their privacy needs to be protected at all times. Your surveys are treated with the highest priority, anonymity and confidentiality. Under no circumstances will we ever disclose any of your participants personal information.

As a German company we must abide by the very strict and clear regulations of the EU General Data Protection Regulation (GDPR).

Furthermore, we fully adhere to ESOMAR's guidelines for professional conduct as specified in "ICC/ESOMAR International Code of Marketing and Social Research Practice" as well as the codices formulated by the BVM, the governing body of German market research.