what
people
think

Welcome to mo’web

mo‘web is an independent, global market research institute. We‘re here to give you world class innovative analytics solutions. We provide answers for your key business questions around consumers, markets, brands and media. At the heart of our institute is a global online community where millions of people engage in a continuous conversation about their beliefs, behaviours and experiences. Everyone and everything at mo‘web is driven by curiosity, and a core mission of building strong relationships between good companies and their customers. We use the knowledge of “what people think” to just do that.

what
customers
want

Benefits of Online Research

Imagine yourself having an interviewer in each and every household around the world. Studies which had previously been conducted in local teststudios can now be fielded all all over the world for you in a matter of days. Our world class technology allows you cost-efficient structures by eliminating labour intensive traditional methods (sending out emails, retrieving, follow-ups, data entry, etc.):

  • You collect more data from larger audiences at lower costs
  • You get immediate feedback through live reporting
  • You have a large diversity of respondents
  • Your respondents can participate at their own pace and in their own time
  • Your opportunity to get a large diversity of detailed responses
  • Your respondents are less reserved due to the anonymity and comfort of their home
  • Your online surveys have no interviewer bias and yields honest results

Sourcing Online Surveys

Your survey participants are recruited through quite a few channels:

  • mo’web’s worldwide panel
  • Third party panels
  • Client-provided lists (customers, employees, prospects, etc.)
  • Address brokers
  • Banners, pop-ups and other online adverts
  • Partner websites
  • Offline media and mailings

it's a
point of
view

Online Eye Tracking

Eye tracking is a fantastic technology that offers you a detailed and unbiased information about consumer behaviours in decision making processes. It allows you to study the process consumers undertake when viewing and selecting a product. It shows you what design elements naturally attracted the most attention and what areas were ignored. Eye tracking details authentic behavior which is useful when designing advertising, branding, packaging and product placement.​

For further information please contact
Moritz Kisselbach m.kisselbach@mo-web.net

we
know
why

Our panel

At the heart of our institute is a global online panel.

Africa Consumer B2B
South Africa 76,482 44,023
Latin America Consumer B2B
NEW Argentina 24,356 10,249
NEW Brazil 3,326
NEW Chile 17,177 8,898
NEW Colombia 27,067 14,905
NEW Costa Rica 7,242 5,377
NEW Ecuador 4,904 2,854
NEW Mexico 26,833 15,026
NEW Peru 8,221 4,109
NEW Venezuela 7,027 3,328
Europe Consumer B2B
France 75,827 32,603
Germany 157,834 55,931
Italy 50,273 27,971
Poland 77,994 23,343
Russia 69,782 25,169
Spain 50,390 21,389
NEW Turkey 14,353
NEW Ukraine 25,296 13,546
United Kingdom 77,313 31,452
Total 801,697 340,173

Recruitment Process

We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.

Recruitment Channels

In order to guarantee you a well stratified sample, mo’web chooses to use a variety of recruitment and contact methodologies.

The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).

We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.

Panel Maintenance

We are fully aware that respondent satisfaction is the vital key to high responsiveness and membership longevity.

That is why we make sure all local panels are managed by regional panel managers. Respondents can voice concerns, ask questions and can always contact a regional panel manager. They are guaranteed a personal answer to their issues. This deepens the relationship respondents have to our services and makes them feel more comfortable with our community.

The active membership duration currently averages at 19 months and active respondents complete on average 22 surveys in their membership.

Attractive Incentives

Although we actively communicate the importance of market research and opinion polling, your respondents require incentives as a means of motivation.

Upon completion of your survey respondents receive points, which can be exchanged for money which is then paid out via PayPal. The amount of points varies in relation to target group, complexity factor and your survey length.

Members have an option to donate the rewards to a charitable organization. This option is more popular with higher income groups and is the preferred choice of reward for our B2B-Panel.

Regular Panel Care Surveys

We invite respondents to regular panel care surveys to ensure respondents participate in enough surveys to maintain interest, but not so many that they become oversaturated. These panel care surveys focus on current topics of discussion, but are also used to update profiling information we have on our respondents.

This information provides the basis for effective and intelligent sampling.

Intelligent Sampling

By using the profile information obtained in the profile questionnaire and the regular panelcare surveys, we greatly reduce the amount of terminates in screening. Thus, your respondents who are invited to your surveys actually participate and are not screened out, which adds significantly to respondent satisfaction.

Thoughtful Questionnaire Design

We make sure your panel members "like" the surveys and enjoy participating. All your surveys are thoroughly checked for functionality, are not repetitive and we treat all your participants with respect.

We recommend that your survey should be no longer than 20 minutes, as longer interviews deliver significantly worse quality of data and frustrate respondents.

Data Protection And Professional Ethics

Your member's personal details are sensitive and their privacy needs to be protected at all times. Your surveys are treated with the highest priority, anonymity and confidentiality. Under no circumstances will we ever disclose any of your participants personal information.

As a German company we must abide by the very strict and clear regulations of the EU General Data Protection Regulation (GDPR).

Furthermore, we fully adhere to ESOMAR's guidelines for professional conduct as specified in "ICC/ESOMAR International Code of Marketing and Social Research Practice" as well as the codices formulated by the BVM, the governing body of German market research.

finding
solutions
together

Services

The services we provide for you include:

  • survey design
  • questionnaire design
  • questionnaire scripting and programming (Flash, PHP, HTML, HTML5)
  • email invitations and reminders
  • panel-based fieldwork
  • real-time status reports
  • bulletin boards
  • online focus groups
  • internet forums
  • recruitment of dedicated panels
  • data delivery in Excel, CSV or SPSS formats
  • data analysis and tabulation
  • chart preparation in PowerPoint
  • full analysis of results

growth
through
knowledge

About Us

mo‘web is an independent, global market research institute. We‘re here to give you world class innovative analytics solutions. We provide answers for your key business questions around consumers, markets, brands and media. At the heart of our institute is a global online community where millions of people engage in a continuous conversation about their beliefs, behaviours and experiences. Everyone and everything at mo‘web is driven by curiosity, and a core mission of building strong relationships between good companies and their customers. We use the knowledge of “what you think” to do that.

Since our formation we have enjoyed healthy growth. The team consists of:

  •   2 managing directors
  • 16 full-time employees
  • 22 regular freelancers
Herbert Höckel

Herbert Höckel

Managing Director
born 1975 in Hagen, Germany

"The possibilities and chances of online research have not been fully utilised yet. The importance of online research will continue to increase as ever more specialised target groups can be reached online. In future we will not be able to conceive a life without the internet..."

Ryan Gibson

Ryan Gibson

Managing Director
born 1972 in Harare, Zimbabwe

"Research is important to your business because it: ... Leads you to the ultimate philosophy of all subjects and builds a graphic vision of your customers thoughts. Empowers you with knowledge and new effective learning strategies. It helps you in understanding various issues of your business in a larger manner"

Ulrich Pabst

Ulrich Pabst

Sales Director Germany
born 1955 in Düsseldorf, Germany

"Through conducting online surveys, we reach out to thousands of respondents each and every day. Through the insights and results obtained we actively participate in the positive changes the world’s undergoing. The speed, reach and relevance is what keeps me fascinated with online research."

Moritz Kisselbach

Moritz Kisselbach

Senior Project Manager
Born 1988 in Düsseldorf, Germany

"It's as if the internet was purposely built to conduct market research. The possibilities have never been greater and this is just the beginning."

let's
talk
about
you!

Contact

Main Office:

mo’web GmbH
Mertensgasse 12
40213 Düsseldorf
Germany

T +49 211 828 2800
F +49 211 828 5429

General Contact:

info@mo-web.net

Requests for Quotes:
requests@mo-web.net

General Terms and Conditions
Privacy Policy

Managing Directors:

Herbert Höckel
Ryan Gibson

Registered in Düsseldorf
Registration HRB 49478

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