mo‘web is an independent, global market research institute. We‘re here to give you world class innovative analytics solutions. We provide answers for your key business questions around consumers, markets, brands and media. At the heart of our institute is a global online community where millions of people engage in a continuous conversation about their beliefs, behaviours and experiences. Everyone and everything at mo‘web is driven by curiosity, and a core mission of building strong relationships between good companies and their customers. We use the knowledge of “what people think” to just do that.
Imagine yourself having an interviewer in each and every household around the world. Studies which had previously been conducted in local teststudios can now be fielded all all over the world for you in a matter of days. Our world class technology allows you cost-efficient structures by eliminating labour intensive traditional methods (sending out emails, retrieving, follow-ups, data entry, etc.):
- You collect more data from larger audiences at lower costs
- You get immediate feedback through live reporting
- You have a large diversity of respondents
- Your respondents can participate at their own pace and in their own time
- Your opportunity to get a large diversity of detailed responses
- Your respondents are less reserved due to the anonymity and comfort of their home
- Your online surveys have no interviewer bias and yields honest results
Your survey participants are recruited through quite a few channels:
- mo’web’s worldwide panel
- Third party panels
- Client-provided lists (customers, employees, prospects, etc.)
- Address brokers
- Banners, pop-ups and other online adverts
- Partner websites
- Offline media and mailings
Eye tracking is a fantastic technology that offers you a detailed and unbiased information about consumer behaviours in decision making processes. It allows you to study the process consumers undertake when viewing and selecting a product. It shows you what design elements naturally attracted the most attention and what areas were ignored. Eye tracking details authentic behavior which is useful when designing advertising, branding, packaging and product placement.
For further information please contact
Moritz Kisselbach email@example.com
At the heart of our institute is a global online panel.
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We permit only one membership per person and double check duplicate memberships by an intricate security algorithm that cross checks respondent details such as name, surname, email address, gender, year of birth and postcode.
In order to guarantee you a well stratified sample, mo’web chooses to use a variety of recruitment and contact methodologies.
The most frequent recruitment channels are newsletter advertising, banner and pop-up adverts on regular internet sites, email list mailing as well as offline telephone recruitment. We also utilize conventional advertising in specialist press (for your hard to reach target groups such as specialists or pensioners).
We use a standard double opt in procedure, to ensure your respondents are fully qualified and highly responsive. After a first enrollment, your potential panel members receive a confirmation email with a link to your profile questionnaire. Your members are regarded fully recruited only after your initial profile questionnaire (consisting of standard demographics) has been completed. Your participants receive a second email confirmation with the login details to access your surveys.
We are fully aware that respondent satisfaction is the vital key to high responsiveness and membership longevity.
That is why we make sure all local panels are managed by regional panel managers. Respondents can voice concerns, ask questions and can always contact a regional panel manager. They are guaranteed a personal answer to their issues. This deepens the relationship respondents have to our services and makes them feel more comfortable with our community.
The active membership duration currently averages at 19 months and active respondents complete on average 22 surveys in their membership.
Although we actively communicate the importance of market research and opinion polling, your respondents require incentives as a means of motivation.
Upon completion of your survey respondents receive points, which can be exchanged for money which is then paid out via PayPal. The amount of points varies in relation to target group, complexity factor and your survey length.
Members have an option to donate the rewards to a charitable organization. This option is more popular with higher income groups and is the preferred choice of reward for our B2B-Panel.
We invite respondents to regular panel care surveys to ensure respondents participate in enough surveys to maintain interest, but not so many that they become oversaturated. These panel care surveys focus on current topics of discussion, but are also used to update profiling information we have on our respondents.
This information provides the basis for effective and intelligent sampling.
By using the profile information obtained in the profile questionnaire and the regular panelcare surveys, we greatly reduce the amount of terminates in screening. Thus, your respondents who are invited to your surveys actually participate and are not screened out, which adds significantly to respondent satisfaction.
We make sure your panel members "like" the surveys and enjoy participating. All your surveys are thoroughly checked for functionality, are not repetitive and we treat all your participants with respect.
We recommend that your survey should be no longer than 20 minutes, as longer interviews deliver significantly worse quality of data and frustrate respondents.
Your member's personal details are sensitive and their privacy needs to be protected at all times. Your surveys are treated with the highest priority, anonymity and confidentiality. Under no circumstances will we ever disclose any of your participants personal information.
As a German company we must abide by the very strict and clear regulations of the EU General Data Protection Regulation (GDPR).
Furthermore, we fully adhere to ESOMAR's guidelines for professional conduct as specified in "ICC/ESOMAR International Code of Marketing and Social Research Practice" as well as the codices formulated by the BVM, the governing body of German market research.
The services we provide for you include:
- survey design
- questionnaire design
- questionnaire scripting and programming (Flash, PHP, HTML, HTML5)
- email invitations and reminders
- panel-based fieldwork
- real-time status reports
- bulletin boards
- online focus groups
- internet forums
- recruitment of dedicated panels
- data delivery in Excel, CSV or SPSS formats
- data analysis and tabulation
- chart preparation in PowerPoint
- full analysis of results
mo‘web is an independent, global market research institute. We‘re here to give you world class innovative analytics solutions. We provide answers for your key business questions around consumers, markets, brands and media. At the heart of our institute is a global online community where millions of people engage in a continuous conversation about their beliefs, behaviours and experiences. Everyone and everything at mo‘web is driven by curiosity, and a core mission of building strong relationships between good companies and their customers. We use the knowledge of “what you think” to do that.
Since our formation we have enjoyed healthy growth. The team consists of:
- 2 managing directors
- 16 full-time employees
- 22 regular freelancers
born 1975 in Hagen, Germany
"The possibilities and chances of online research have not been fully utilised yet. The importance of online research will continue to increase as ever more specialised target groups can be reached online. In future we will not be able to conceive a life without the internet..."
born 1972 in Harare, Zimbabwe
"Research is important to your business because it: ... Leads you to the ultimate philosophy of all subjects and builds a graphic vision of your customers thoughts. Empowers you with knowledge and new effective learning strategies. It helps you in understanding various issues of your business in a larger manner"
Sales Director Germany
born 1955 in Düsseldorf, Germany
"Through conducting online surveys, we reach out to thousands of respondents each and every day. Through the insights and results obtained we actively participate in the positive changes the world’s undergoing. The speed, reach and relevance is what keeps me fascinated with online research."
Senior Project Manager
Born 1988 in Düsseldorf, Germany
"It's as if the internet was purposely built to conduct market research. The possibilities have never been greater and this is just the beginning."
T +49 211 828 2800
F +49 211 828 5429
Registered in Düsseldorf
Registration HRB 49478