October 14th 2022

Oh you brave new DIY-world

DIY (Do-It-Yourself) and DIT (Do-It-Together) in the context of market research and its implementation are now so hotly debated that the industry portal has given the topic its very own section and asked experts for their opinion. moweb research with CEO Herbert Höckel could not be left out, of course, and those who know him know that there will certainly be no lack of strength of opinion here. Nope!

So click here on the article (in German) from and follow Herbert's opinion. Or do you think differently? Fair enough. Then we look forward to a well-founded reply.

Herbert Höckel

Herbert Höckel is a managing partner here at moweb research GmbH. He has been a market researcher for more than 25 years. In 2004 he founded moweb GmbH, which he is still the owner today. moweb from Düsseldorf operates internationally and is one of the first German market research institutes specializing in digital processes.

You are welcome to purchase his book "Customer Centricity Mindset ® - Really Understand Customers, Master Disruption Successfully" here.

Your success, our goal!