Panel Maintenance

Panel Member Satisfaction and Quality Management at moweb

Ensuring panel member satisfaction is crucial for high response rates and panel loyalty.

At Moweb, we regularly offer our panelists new paid surveys. Regional panel managers maintain transparency and organization within the panel. They provide local support to panel members, allowing them to voice concerns, ask questions, and address any issues. Personalized assistance fosters stronger connections with the panel and enhances their sense of community.

Currently, the average panel membership duration is 19 months, with active participants taking part in an average of 22 surveys during their membership.

Attractive Rewards

While we emphasize the importance of market and opinion research, we also utilize incentives and rewards to motivate our members.

After completing a survey, participants earn points that they can accumulate, redeem, or cash out via PayPal. The number of points varies depending on the target audience and the complexity and duration of the survey.

Regular Panel Care Surveys

Through regular panel care surveys, all panel members have the opportunity to participate in a sufficient number of surveys, maintaining their interest without experiencing "survey fatigue." These surveys primarily focus on current topics of public interest and help keep our participants' profile information up to date.

This information allows us to invite participants to surveys more effectively and selectively.

Smart Sample Selection

By leveraging the profile information gathered in the profile questionnaire and regular panel care surveys, we significantly increase the success rate of participation. Individuals willing to participate are not turned away, contributing to significantly higher participant satisfaction.

Careful Survey Design

We prioritize making survey participation an enjoyable experience, avoiding boredom or frustration. We ensure that all questionnaires function smoothly, avoid repetition, and treat respondents with respect.

Survey duration is limited to 20 minutes, as longer interviews tend to result in significantly lower quality and dissatisfied participants.

Data Privacy & Ethical Standards

Our participants' personal information is sensitive and must always be protected. We prioritize anonymity and confidentiality. Under no circumstances are personal details shared or disclosed in any form.

As a German company, we adhere to the clear and stringent provisions of the Federal Data Protection Act (BDSG).

Furthermore, we strictly adhere to the ethical principles and codes of conduct outlined by ESOMAR in the "International Code on Market and Social Research of the ICC/ESOMAR," as well as the guidelines of the BVM, the Professional Association of German Market and Opinion Researchers.

Because guessing isn't an option.