Panel Recruitment Procedures
Recruited through many channels, admitted only once
A panel is only as good as the way its members were recruited. moweb combines several recruitment channels so that samples are well stratified rather than dominated by one source, admits every person only once, and completes registration with a double opt-in and a profile questionnaire before a member receives the first survey invitation.
One membership per person
Every registration is checked against the panel on name, e-mail, gender, year of birth and postcode. Duplicates never reach a study.
Double opt-in
Confirmation e-mail, profile questionnaire, then the login. Nobody is invited before the basic profile is complete.
Several channels
Newsletters, banners, e-mail lists, telephone recruitment and specialist press, so no single source dominates the sample.
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