On average, the customer experience entails about 20 touchpoints with your brand before an actual purchase, so it’s a long way along the trail of your overall business performance until your customer completes the buying transaction.
Admittedly, it can be difficult to keep an overview on their progression. With our touchpoint analysis we help you to identify, define and categorize all points of contact. Categorizing the touchpoints by their relevance and impact is extremely important.
Coupled with our Customer Life Cycle Tool you can determine at which points your investment is really worth it! In order to strengthen your customer touchpoint management on a permanent basis, we also recommend a continuous tracking of your Customers’ Journey.
Find out which touchpoints need optimization before your customer does!